50
cold brew
Worth a lookShows a sweet-spot price point ($25.77 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$25.77avg listing price — sweet spot $15–$100
Price range
Great$12.36–$64.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Great+78.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,637.78avg incumbent reviews — the moat a new listing must climb
Market size
Bad$8K$8K/yr · 9K searches
Brand share
Bad100%top-5 brand share — brand-locked demand