50
coffee mug
Worth a lookShows low returns (0.3%), but a small market ($3K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$20.32avg listing price — sweet spot $15–$100
Price range
Great$11.95–$41.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+51.1%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,953.68avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 32K searches