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cast iron pan
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$59.56avg listing price — sweet spot $15–$100
Growth
Good+58.5%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$18.82–$181.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad19,611.73avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 22K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price