30
bath mat
Skip itA small market ($1K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.53avg listing price — sweet spot $15–$100
Price range
Great$13.13–$63.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad12,409.55avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$1K$1K/yr · 11K searches