41
air fryer
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$123.07avg listing price — sweet spot $15–$100
Review moat
Good996.52avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$35.97–$331.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$22K$22K/yr · 50K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale