36
toothbrush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$94.75avg listing price — sweet spot $15–$100
Growth
Good+37.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$29.60–$277.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad12,420.36avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$30K$30K/yr · 20K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price