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sanitary pads
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great345.54avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Price range
Okay$3.02–$19.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad$6.19avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$2K$2K/yr · 21K searches