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protein powder
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$66.40avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.53–$134.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay$115K$115K/yr · 146K searches
Review moat
Bad10,808.21avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals High Price