43
mouthwash
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Price range
Good$4.52–$26.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.09avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,801.09avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$6K$6K/yr · 16K searches