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mosquito repellent
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great357.22avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.73avg listing price — sweet spot $15–$100
Price range
Good$1.00–$39.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 11K searches