52
melatonin
Worth a lookShows low returns (0.0%), but a small market ($19K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$18.64avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$5.94–$32.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Review moat
Bad9,950.26avg incumbent reviews — the moat a new listing must climb
Market size
Bad$19K$19K/yr · 16K searches
Signals No Dominant Brand