38
melatonin gummy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$21.30avg listing price — sweet spot $15–$100
Price range
Great$10.86–$29.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Review moat
Bad10,201.55avg incumbent reviews — the moat a new listing must climb
Market size
Bad$5K$5K/yr · 4K searches
Brand share
Bad100%top-5 brand share — brand-locked demand