45
kids electric toothbrush
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$28.56avg listing price — sweet spot $15–$100
Price range
Great$9.35–$52.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.9%90-day search growth — must beat 0% to launch
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,262.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad$13K$13K/yr · 9K searches