47
floss
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.17avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$1.29–$179.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Review moat
Bad9,259.26avg incumbent reviews — the moat a new listing must climb
Market size
Bad$11K$11K/yr · 13K searches