48
eye mask
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.74avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$5.32–$55.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad13,723.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad$5K$5K/yr · 13K searches