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essential oil
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good$14.13avg listing price — sweet spot $15–$100
Price range
Good$8.71–$26.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad14,399.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 10K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale