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52

condom

Worth a look

Shows low returns (0.0%), but a small market ($6K/yr) keeps it on the watch list.

Market size 1Growth 57Conversion 18Competition 80Returns 100Price range 65Avg price 77Brand share 2Review moat 70Quality gap 86

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great35%

top-5 click share — an open shelf

Avg price

Great$15.72

avg listing price — sweet spot $15–$100

Review moat

Good703.54

avg incumbent reviews — the moat a new listing must climb

Price range

Good$3.63–$36.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+31.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Market size

Bad$6K

$6K/yr · 24K searches

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