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baby detergent
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.61avg listing price — sweet spot $15–$100
Price range
Great$5.40–$50.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,660.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Market size
Bad$9K$9K/yr · 4K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock