36
unsalted butter
Skip itPrices mostly outside the sweet spot ($4.40–$8.47) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible12.75avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$5.57avg listing price — sweet spot $15–$100
Market size
Bad$7K$7K/yr · 8K searches
Growth
Bad-47.2%90-day search growth — must beat 0% to launch
Price range
Bad$4.40–$8.47cheapest to priciest tracked listing — scored on the share inside $15–$100