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tofu
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible16.11avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$2.03avg listing price — sweet spot $15–$100
Growth
Bad-42.7%90-day search growth — must beat 0% to launch
Market size
Bad$4K$4K/yr · 34K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$0.82–$8.18cheapest to priciest tracked listing — scored on the share inside $15–$100