30
skim milk
Skip itA small market ($965/yr) — this niche doesn't clear our bar today.
Review moat
Incredible4.5avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Good$2.22–$28.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.83avg listing price — sweet spot $15–$100
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Market size
Bad$965$965/yr · 3K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand