43
shabu
Skip itSoft demand (-56.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible6.78avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Bad$7.90avg listing price — sweet spot $15–$100
Market size
Bad$5K$5K/yr · 10K searches
Growth
Bad-56.2%90-day search growth — must beat 0% to launch
Price range
Bad$4.14–$12.67cheapest to priciest tracked listing — scored on the share inside $15–$100