34
rocket
Skip itSoft demand (-53.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible7.57avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad$5.29avg listing price — sweet spot $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad$3K$3K/yr · 5K searches
Growth
Bad-53.6%90-day search growth — must beat 0% to launch
Price range
Bad$4.10–$8.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier