26
puff pastry
Skip itSoft demand (-54.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible2avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.89avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$2.22–$15.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$2K$2K/yr · 7K searches
Growth
Bad-54.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand