33
onion
Skip itSoft demand (-51.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible35avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad90%top-5 click share — a locked-up shelf
Avg price
Bad$3.04avg listing price — sweet spot $15–$100
Market size
Bad$12K$12K/yr · 51K searches
Growth
Bad-51.1%90-day search growth — must beat 0% to launch
Price range
Bad$0.95–$5.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier