23
mustard
Skip itA small market ($1K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good776.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Avg price
Bad$6.12avg listing price — sweet spot $15–$100
Growth
Bad-48.3%90-day search growth — must beat 0% to launch
Market size
Bad$1K$1K/yr · 11K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.36–$12.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock