49
milk
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible25.31avg incumbent reviews — the moat a new listing must climb
Growth
Good+52.5%90-day search growth — must beat 0% to launch
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.02–$31.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.09avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 194K searches