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lettuce
Skip itSoft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible12.83avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad$3.14avg listing price — sweet spot $15–$100
Market size
Bad$5K$5K/yr · 25K searches
Growth
Bad-50.6%90-day search growth — must beat 0% to launch
Price range
Bad$1.41–$4.50cheapest to priciest tracked listing — scored on the share inside $15–$100