40
lamb
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible5.84avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$19.82avg listing price — sweet spot $15–$100
Price range
Great$5.48–$55.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.4%90-day search growth — must beat 0% to launch
Market size
Bad$5K$5K/yr · 15K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier