29
hummus
Skip itSoft demand (-51.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible6.33avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.38avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$8K$8K/yr · 9K searches
Growth
Bad-51.8%90-day search growth — must beat 0% to launch
Price range
Bad$4.58–$10.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier