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halloumi
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible4avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.73avg listing price — sweet spot $15–$100
Growth
Bad-35.8%90-day search growth — must beat 0% to launch
Market size
Bad$4K$4K/yr · 4K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Quality gap
Bad5.0★avg incumbent rating — lower means beatable quality
Price range
Bad$8.82–$13.45cheapest to priciest tracked listing — scored on the share inside $15–$100