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eggplant
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible16.17avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad$3.58avg listing price — sweet spot $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Market size
Bad$5K$5K/yr · 10K searches
Growth
Bad-47.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$2.05–$5.27cheapest to priciest tracked listing — scored on the share inside $15–$100