33
dip
Skip itA small market ($1K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible5.82avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad$6.23avg listing price — sweet spot $15–$100
Growth
Bad-35.9%90-day search growth — must beat 0% to launch
Market size
Bad$1K$1K/yr · 7K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.16–$9.58cheapest to priciest tracked listing — scored on the share inside $15–$100