39
coconut water
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great362.64avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.45avg listing price — sweet spot $15–$100
Price range
Good$2.74–$42.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 41K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Signals Out of Stock