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coconut milk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible51.4avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad$2.58avg listing price — sweet spot $15–$100
Market size
Bad$6K$6K/yr · 17K searches
Growth
Bad-48.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$1.01–$5.26cheapest to priciest tracked listing — scored on the share inside $15–$100