37
butter
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good836.17avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.22avg listing price — sweet spot $15–$100
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Market size
Bad$10K$10K/yr · 76K searches
Price range
Bad$2.28–$15.32cheapest to priciest tracked listing — scored on the share inside $15–$100