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tory burch
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great320avg incumbent reviews — the moat a new listing must climb
Avg price
Good$148.15avg listing price — sweet spot $15–$100
Price range
Okay$42.86–$228.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Market size
Bad$11K$11K/yr · 34K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad40.0%return rate — above 5% kills the launch gate