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51

sunglasses

Worth a look

Shows low returns (0.0%), but a small market ($6K/yr) keeps it on the watch list.

Market size 1Growth 36Conversion 5Competition 81Returns 100Price range 68Avg price 95Brand share 60Review moat 38Quality gap 67

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$38.76

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Price range

Good$14.67–$139.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,668.98

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+8.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$6K

$6K/yr · 38K searches

Products