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north face
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$95.10avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+49.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,464.36avg incumbent reviews — the moat a new listing must climb
Price range
Okay$27.24–$196.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.4%return rate — above 5% kills the launch gate
Market size
Bad$10K$10K/yr · 200K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand