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yoto
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great479avg incumbent reviews — the moat a new listing must climb
Growth
Good+56.4%90-day search growth — must beat 0% to launch
Avg price
Good$137.86avg listing price — sweet spot $15–$100
Price range
Okay$17.44–$348.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad93%top-5 click share — a locked-up shelf
Market size
Bad$6K$6K/yr · 28K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price