47
speaker
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Good$101.71avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+50.0%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$15.92–$295.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,320.68avg incumbent reviews — the moat a new listing must climb
Market size
Bad$32K$32K/yr · 57K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price