39
projector
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Good+35.5%90-day search growth — must beat 0% to launch
Avg price
Good$167.31avg listing price — sweet spot $15–$100
Review moat
Okay2,050.91avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Bad$42.35–$364.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$11K$11K/yr · 33K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price