36
motherboard
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good853.17avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$195.14avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Bad$43.09–$288.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 14K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price