37
microphone
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Avg price
Great$61.97avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$27.87–$161.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad5,870.42avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 13K searches