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lightning cable
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$14.96avg listing price — sweet spot $15–$100
Price range
Good$9.00–$24.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,708.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad$6K$6K/yr · 10K searches
Brand share
Bad100%top-5 brand share — brand-locked demand