50
keyboard
Worth a lookShows low returns (0.7%), but weak search conversion (0.4%) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$66.93avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Growth
Good+29.3%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$11.61–$202.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,580.73avg incumbent reviews — the moat a new listing must climb
Market size
Bad$22K$23K/yr · 82K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price