40
hdd
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Avg price
Okay$198.06avg listing price — sweet spot $15–$100
Price range
Bad$21.27–$527.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$60K$60K/yr · 72K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Review moat
Bad33,129.15avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price