33
measuring tape
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$16.55avg listing price — sweet spot $15–$100
Price range
Good$10.17–$27.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad6,324.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad$2K$2K/yr · 6K searches