43
soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Great$1.84–$80.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great496.04avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.31avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$14K$14K/yr · 38K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock