50
shampoo
Worth a lookShows low returns (0.2%), but a small market ($2K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.01–$36.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.77avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,739.5avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 75K searches
Signals No Dominant Brand